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WEBSITE STRATEGY / EXAMPLES
PRxPR: a website that connects mission with ways to help
When a cause speaks to you, you want to know how to get involved. PRxPR shares its work with Puerto Rico’s communities and introduces ways to help. A clear mission gives the whole website a sense of direction.
Give the mission context
The site describes work involving food, water, and energy. People discovering the organization need to understand both its purpose and the activities behind it. An institutional website can connect the overview with specific stories and projects.
Offer a next step for different visitors
Donating, learning about the work, and sharing information are different actions. The strategy is to make those options visible and explain what each offers. Clear navigation alone is not evidence that a website has increased donations.
Keep the story useful over time
Project updates can add continuity and context for returning visitors. Links and calls to action should be reviewed regularly. This example focuses on communication and participation without promising fundraising results.
What would you love your lil website to do?
More inquiries? A place to share your services? A shop for something you love making? Let’s find that first step and give it room to grow with you.
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