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WEBSITE STRATEGY / EXAMPLES
Interamericana: an education website that guides the next step
Choosing what to study comes with plenty of questions. Interamericana’s website brings information together for students, families, and its community. What interests us is how each person can find their way through all those possibilities.
Different audiences need different journeys
A prospective student does not need exactly the same information as someone already at the institution. The proposal is to separate audience routes while keeping essential resources accessible. A homepage can guide without containing every institutional detail.
Answer specific questions on specific pages
Academic content needs clear names and current institutional information. Related links can lead readers from an overview to more detail. Requirements and dates should not be published without university verification.
Recognize the difference in scale
A university portal has needs beyond an initial small-business website. The transferable lesson is to organize around real questions. This example does not imply that a portal of that scale is part of a base plan or claim enrollment results.
What would you love your lil website to do?
More inquiries? A place to share your services? A shop for something you love making? Let’s find that first step and give it room to grow with you.
Explore the plans