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WEBSITE STRATEGY / EXAMPLES
CODDI: a website for membership and professional connections
Finding your people can start online, too. CODDI connects interior designers and decorators with their community, while helping visitors discover professionals who could bring their next project to life.
Make the organization easy to understand
An informational website can answer questions from people discovering CODDI: what the organization does, whom it serves, and where to learn about membership. The content should support a first conversation without assuming visitors already know the institution.
Connect the brochure, directory, and events
The member directory and event calendar serve different needs. One helps the public discover professionals; the other makes community activity visible. The homepage should offer clear paths to both, alongside information for prospective members.
Explain the value of taking part
Professional profiles, institutional information, and events provide context about the community. The content strategy is to connect those sections with the questions future members actually ask. Each page should have a clear purpose and an understandable next step.
Start with a useful foundation
A strong introduction and well-organized links can form an initial phase. Resources and editorial content can grow with the community’s needs. Membership inquiries and directory visits are proposed indicators, not reported growth results.
What would you love your lil website to do?
More inquiries? A place to share your services? A shop for something you love making? Let’s find that first step and give it room to grow with you.
Explore the plans