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WEBSITE STRATEGY / EXAMPLES
Aquí Puerto Rico: ecommerce for discovering local fragrances
Finding a fragrance can start with curiosity. Aquí Puerto Rico introduces perfumes and local talent in a store that invites you to browse. From that first look, the catalog has a job to do: help you find something that feels like you.
Browse by category and artist
The site presents categories and artist-based browsing options. People can enter the catalog through a type of fragrance or someone they already recognize. That organization helps visitors find related products without relying only on a product-name search.
Give each product useful context
A useful product page combines images, description, and confirmed details. The editorial proposal is to explain each fragrance using brand-approved information and keep the path to the cart clear. Product promises should stay within what the brand can substantiate.
Let the catalog grow with the business
Category and product pages support organized expansion. Content about the brand and its offerings can follow. This article describes the visible journey and editorial opportunities without claiming sales results or measured SEO improvements.
What would you love your lil website to do?
More inquiries? A place to share your services? A shop for something you love making? Let’s find that first step and give it room to grow with you.
Explore the plans